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Resume

Professional Summary

Results-driven Senior Copywriter with 9+ years of experience crafting compelling brand narratives for top B2B and B2C clients. Expertise in digital marketing and copywriting, with a strong ability to adapt messaging across platforms—driving engagement, lead generation, and conversion. Skilled in collaborating with cross-functional teams to align messaging with strategic business goals. Proven track record of optimizing content based on data and feedback, ensuring high-quality, brand- consistent communication. Passionate about storytelling and elevating brands through powerful, tailored messaging.

Work Experience

02/2022 - 01/2025

Creative Copywriter | Enterprise Mobility

  • Expanded in-house Creative Team's capabilities by introducing and integrating copywriting services.

  • Amplified Enterprise Rent-A-Car's fall offer campaign by crafting banner and social ads, driving seasonal bookings.

  • Developed Enterprise Car Sales' monthly and special offer emails, contributing to a 39% surge in digital customers.

  • Overhauled Enterprise Truck Rental's online presence by refreshing web copy, increasing traffic and reservations.

09/2018 - 10/2021

Senior Copywriter | 2e Creative

  • Launched an innovative new vision product category by leading digital content development, growing market share.

  • Raised awareness for heart valve disease by coordinating impactful campaign content across digital channels.

  • Supported an AI startup by producing original web content, increasing investor interest in drug discovery software.

  • Elevated 3M Health Care's chronic wound care solutions by drafting a video series, enhancing patient engagement.

10/2015 - 09/2018

Senior Content Writer | Scorch Agency

  • Authored Cisco's HyperFlex Customer Stories e-book, which was their highest-performing asset of the year.

  • Developed Microsoft's Holiday Gift Guide for Geeks, which saw a 93% engagement rate and generated 2K leads.

  • Augmented Microsoft's Real Stories of Digital Transformation campaign by crafting an inspiring B2B blog series.

  • Activated LinkedIn's Blockbuster Marketing Campaign by creating cohesive and compelling digital sales materials.

05/2015 - 09/2015

Marketing Intern | FleishmanHillard

  • Contributed to FH's True Magazine by writing weekly Trending columns.

  • Strengthened a casual restaurant chain's social media presence by creating engaging and organic content.

  • Conducted regular media monitoring for clients across a range of industries.

05/2013 - 06/2014

Copywriting Intern | MediaCross

  • Helped Leggett & Platt create an online community for retail sales associates, providing educational blog posts.

  • Aided a local financial company in a total rebrand initiative by developing original website copy.

  • Enhanced the Army Reserve Medical Corps' recruitment efforts by authoring paid social ads.

Education

08/2008 - 05/2011

Bachelor of Arts in Political Science | Wheaton College (IL)

08/2012 - 05/2014

Master of Arts in Journalism | University of Missouri - Columbia

  • Emphasis in Strategic Communications

Skills & Expertise

  • Adaptablity

  • Attention to Detail

  • Brand Management

  • Campaign Development

  • Collaboration

  • Communication

  • Content Strategy

  • Copywriting

  • Creative Direction

  • Digital Marketing

  • Editing

  • Mentoring

  • Multichannel Marketing

  • Product Marketing

  • Research

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